Laws.
Sometimes they have the best intentions but don’t quite make the impact they intend to make. Other times, they can even cause the exact opposite of their intent. Unfortunately, for the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), that is exactly what has happened.
Before jumping into the unintended consequences of these two California laws, it’s probably best to explain what they are. Both laws were made with the intent of protecting the privacy of California consumers by making a set of requirements for medium and large businesses on what they can, and cannot do with California consumers’ data.
Let me ask you a question and I want you to really think about it for a minute. Other than Google or Amazon or something obvious, when was the last time you actually put your cursor in the address bar and went to a website by typing the domain name?
If you can’t think of a time, don’t worry, because chances are neither can anyone else.
